In 2008, Swiss Chalet hosted all of its head office professionals and franchisees at a national conference in Orlando, Florida. The annual meeting, attended by 1,500 people, saw the Barenaked Ladies providing some Canadiana while Gerry Dee brought the funny. A “Mission Possible” theme came to life through innovative production.
As conference planners, InMarket’s creators were in charge of venue management, live show production, design, direction, entertainment (talent negotiation), activity ideation and management, ground transportation management, food and beverage, and hotel contract negotiation. They also took care of signage and conference touch points.