To celebrate its 100th anniversary, Hockey Canada visited 100 communities across Canada from July 2014 to May 2015. More than one million guests celebrated the milestone and were entertained through a combination of displays, interactive games and programming. The festival footprint was a 20,000 square foot synthetic ice rink and the travelling event also featured a customized fifty-four-inch display transporter unit along with supporting staging and displays.
InMarket was involved in the design, creation, implementation, sponsorship integration, logistics management and national tour management. The company also led the community public relations outreach and social media amplification, and project and event management.
Click here to see what Marketing Strategy Magazine had to say about this phenomenal tour.