For sixty-two days in 2008, Boston Pizza patrons had the opportunity to win one of sixty-two prizes. Each prize included a trip for the winner and one guest. Thirty-one trips were given out to the ultimate beach party in Mexico with Corona and the remaining thirty-one to the ultimate rocky mountain experience with Coors Light in Colorado. The national promotion ran in more than 380 Boston Pizza locations across Canada.
The company came to Mary and Heidi knowing they wanted to highlight a month of Coors Light and a month of Corona but needed help with the fulfillment of the frequency prizing and winner fulfillment for the grand prize trip. InMarket’s founders also took on the legal issues, contesting and on-site management at both prizes.